World of Coffee Jakarta 2025: Recap of Highlights
World of Coffee Asia 2025, held from May 17–19 at the Jakarta International Convention Center, brought an incredible energy to the region’s specialty coffee scene and we were honored to be part of it. This year, Coffeenatics joined the event with a series of engaging activities that truly captured the spirit of coffee culture and connection. From exclusive bean brews and product showcases to collaborative sessions with industry leaders, each day was filled with meaningful interactions and memorable moments for us. Here’s a closer look at how it all unfolded!
Over the course of three days, our Director of Coffee and Co-Founder, Norita Chai, showcased her expertise by brewing all three of our exclusive coffee releases for World of Coffee. This included the vibrant Fruit Bomb and two specially crafted espresso roasts; Strawberry Marshmallow and Peach & Cream, each designed to highlight unique flavor profiles
Fruit Bomb
Fruit Bomb is a bold blend packed with natural coffee, bursting with sweet tropical aromas, juicy acidity, and a velvety body
Strawberry Marshmallow
Strawberry Marshmallow is a milk-based coffee that redefines specialty coffee in Indonesia. With bright strawberry notes and soft marshmallow sweetness, it delivers a playful yet sophisticated taste. Consist of 30% of Natural Coffee and 70% of Honey Strawberry processed coffee
Peach & Cream
Peach & Cream is a milk-based coffee crafted to challenge and elevate the perception of specialty coffee in Indonesia. Featuring juicy peach notes and rich, velvety creaminess, this blend delivers a delicate balance of fruit and indulgence. It's a refreshing take on milk coffee. Playful, smooth, also vibrant. Consist of 30% of Natural Coffee and 70% of Honey Peach processed coffee
Many visitors were captivated by our exclusive beans showcased at World of Coffee, each offering a distinct and memorable flavor experience. Vibrant fruity profiles to deep, complex notes, these limited selections received enthusiastic feedback and quickly became crowd favorites. Now we’re excited to announce that they are now available to order through our marketplace—so if you missed them at the event or want to relive the experience, you can now enjoy them from the comfort of home!
We recently had the pleasure of hosting a bar take-over session with Bella Thu Pham, two-time Vietnam Barista Champion ‘2023 & 2025’ and a semi finalist of the world barista championship to our World of Coffee Booth, she brought her expertise and vibrant energy behind the bar. During the session, Bella showcased our full Gayo lineup; Classic Gayo, Gayo Natural, and Gayo Super Natural
Brewing each coffee with care while engaging warmly with visitors, Bella created a welcoming and memorable experience for us. It was a standout session that celebrated the coffee culture and the vibrant character of Indonesian coffee
During WOC we also had the exclusive launch of our newest PUQPress lineup for Generation 6, unveiled for the first time at our booth. The 3 newest model is the PRO, Q and Mini
The new Generation 6 series features refined engineering, better ergonomics, and greater precision, pushing the limits of automatic tamping. During the event, we connected with visitors to share its key upgrades and design philosophy. The launch was made even more special with the presence of PUQ Coffee’s Commercial Director; Almar Bouw, who engaged directly with the community, offering insights and answering questions given by the visitors
In this session we showcased Subminimal's innovative products through hands-on demonstrations, with a highlight on the NanoFoamer Gen 2. Visitors were able to see the product in action and observe its ability to create high-quality microfoam with ease. The demo session offered a great opportunity to introduce the functionality and design of Subminimal’s tools to a wider audience of coffee enthusiasts and professionals
And that’s all for the recap of our World of Coffee journey. Every cup we shared, every smile exchanged, reminded us why we do what we do. World of Coffee Jakarta 2025 wasn’t just an event, it was a celebration of connection, passion, and the love for the coffee culture. More than presenting our products, it was about being present, with people who share the same spark for coffee
Thank you for being part of our journey and making these three days truly unforgettable. Until next time—may the memories last long after the last sip of Coffeenatics. Check our Instagram to find the full recap!
