Strawberry-like Coffee?

Believe it or not, that Strawberry note in your cup isn’t from added flavoring, it’s pure, natural chemistry. Coffee beans contain the same aromatic compounds found in fruits and spices. It is a proof that coffee is full of surprises!

The way coffee is processed plays a huge role. In natural processing, the beans dry inside the fruit, soaking up juicy, berry-like flavors. If fermented anaerobically, those fruity notes get even more intense, sometimes reminding you of wine or jam

Where and how the coffee is grown also matters. Beans grown at high elevations and in volcanic soil tend to develop slowly, producing more sugars and complexity which can enhance fruity profiles

Finally, light roasting helps preserve all of those bright, fruity, floral notes. That’s why you’re more likely to notice strawberry in a light-roasted Ethiopian coffee than a dark-roasted blend

One great example is our best selling strawberry-like coffee, Jairo Arcila. It was exposed to a dry anaerobic fermentation for 72 hours with the pulp on, using dehydrated strawberries and wine yeast as compost. After fermentation, the cherries were pulped and dried on raised beds, with strawberries placed among the coffee to further infuse flavor as it dried

This innovative method was born during the pandemic, when an excess of harvested fruits met limited markets. Rather than letting them go to waste, farmers began incorporating dehydrated fruits into coffee fermentation, such a sustainable idea that also adds vibrant, jammy character to the cup. Grown at high elevation and dried with care, Jairo Arcila bursts with natural fruit notes, no added flavors, just smart processing and expressive beans. And yes, you’ll taste that Strawberry!

Discover Coffeenatics best seller Jairo Arcila whole bean coffee via Tokopedia