Apes for Apes: A Cup of Coffee for Tapanuli Orangutan
The Tapanuli orangutan, found in the rainforests of Sumatra, is one of the rarest primates in the world. Today, fewer than 800 individuals remain. The greatest threat to their survival is the loss of natural habitat due to deforestation and agricultural expansion
About People Resources and Conservation Foundation
People Resources and Conservation Foundation (PRCF) is a non-profit organization based in the United States. PRCF’s mission is to promote biodiversity conservation that supports ecosystem functions and enables the sustainable use of natural resources, while fostering the socio-economic independence of local communities through development initiatives that respect and preserve local wisdom
About Sumatra Rainforest Institute
Sumatra Rainforest Institute (SRI) is an Indonesian non-governmental organization dedicated to conserving the rainforests of Sumatra and the rare species within them. Its work includes rescuing wildlife in need, as well as supporting local farmers in North Sumatra through the adoption of environmentally friendly agricultural systems and technologies
Raising Awareness of Orangutan Conservation Through Coffee
Alongside PRCF & SRI, Coffeenatics created ‘Apes for Apes’. Apes for Apes is a project that brings together Tapanuli orangutan conservation and specialty-grade coffee. Every purchase of Apes for Apes coffee not only offers consumers a high-quality specialty coffee experience, but also indirectly contributes to efforts to protect the Tapanuli orangutan
Tasting Notes: Herbal – Citrus – Black Tea
Origin: North Sumatra – Tanjung Dolok
Producer: Kelompok Usaha Bank Tandasira Maju Bersama
Altitude: 1,100 MASL
Varietal: Sigarar Utang
Process: Fully Washed
Roast Profile: Filter
By releasing Apes for Apes, Coffeenatics invites coffee lovers to connect more closely with the Tapanuli orangutan. Coffeenatics promotes coexistence between farmers and orangutans within protected areas of the Batang Toru Ecosystem through sustainable land-use practices and forest conservation
As a keystone species, orangutans play a vital role in maintaining the health of tropical forest ecosystems, their natural habitat. By consuming a wide variety of fruits and traveling long distances, orangutans help disperse seeds throughout the forest, supporting regeneration and biodiversity
Encouraging Farmers to Prioritize Quality Over Quantity
“Coffeenatics aims to educate farmers to make better use of their coffee land by focusing on improving quality rather than increasing quantity.”
We encourage farmers to commit to protecting surrounding forest areas where the Tapanuli orangutan lives. In return for this commitment, Coffeenatics pays USD 2 more per kilogram above the market price. Environmentally, it is far more beneficial for farmers to produce high-quality coffee on smaller plots of land than to grow lower-grade coffee on larger areas
Higher income from smaller farms helps prevent the expansion of agriculture into national parks, home to orangutans and other wildlife, thereby protecting critical habitats
Interested in getting closer to the story of the Tapanuli orangutan while enjoying specialty coffee? Purchase Apes for Apes and discover the story behind every cup!
